The golf course as a makeshift conference room has long been a staple of business culture. When we think of golf’s deal-making potential, we think of two CEOs hashing out a merger while lining up par putts, or a sales executive wooing new clients by way of a plush tee-time. In 2011, when President Barack Obama and then Speaker of the House John Boehner sought to find common ground, they met for a cordial 18 holes.
You’ve heard all of the selling points for the game. Golf is a window into a person’s character. It measure one’s ability to handle adversity. Plus, there’s just so much built-in time to get to know someone.
So why is it that the modern entrepreneurs don’t play as much golf? Perhaps because the new economy doesn’t present the same set of needs. In a story on Inc.com, called “The Real Reasons Entrepreneurs Don’t Play Golf,” writer Chris Heivly explains why startup culture doesn’t value golf the way traditional big business does.