Playing golf with business associates is a longstanding practice. Mingling business with fun, however, can be tricky.
“Golf reveals your character, your personality,” says Hugues Lechanoine (pictured above), managing director of Baron Philippe de Rothschild SA, who has been playing golf for 30 years, often with business associates.
“When you have a business discussion in a meeting, … you know exactly what you will say and you can expect what people will answer. But when you are on a golf course, this game is unpredictable. You share unexpected, unpredictable situations with the person and you see spontaneous reactions,” says Mr. Lechanoine, whose Pauillac, France-based company produces and exports wines. Recently its Mouton-Cadet wine was the “official wine” of the Ryder Cup at Hazeltine National Golf Club in Chaska, Minn.