Palmer, the patriarch of modern golf, amassed a fortune through his entrepreneurial and marketing skills.
In September earlier this year the world lost golf’s patriarch, Arnold Palmer. His stellar playing career aside, Palmer’s biggest achievements stretched well beyond the game. Known today as the originator of sports marketing, Palmer was one of the first athletes to turn his name into a brand. Using his image and business acumen, Palmer’s empire was valued at approximately $700 million upon his death.
Here are three lessons business owners can learn from Arnold Palmer. Click here to continue